Introduction In today’s rapidly changing business world, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a core strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, process, and act up

Introduction Social media marketing has evolved significantly in the last few years, driven by shifts in technology, consumer actions, and business needs. A major transformation in the advertising sphere is the emergence of AI technologies. AI’s capability to revolutionize social media marketing is capturing the focus of businesses and marketers