Introduction In today’s rapidly changing business world, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a core strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are resha

Introduction Social media marketing has evolved significantly in the last few years, driven by shifts in technology, consumer actions, and business needs. A major transformation in the advertising sphere is the emergence of AI technologies. AI’s capability to revolutionize social media marketing is